Post by account_disabled on Feb 19, 2024 9:26:07 GMT
Here, we will explain how to proceed with general SEO measures into the PDCA cycle. First, let's say you've noticed a decrease (or slowdown) in the number of organic search traffic, and you've investigated the cause and come up with a countermeasure. Then, execute the PDCA cycle as shown below. 1. Create an implementation plan for countermeasures (Plan) 2. Execute countermeasures (Do) 3. Evaluate the execution results (Check) 4. Consider and investigate further improvements (Action) To give a specific example, traffic from natural searches for specific keywords has decreased. When we investigated the cause, we found that although there was no change in ranking, CTR had decreased. Therefore, I decided to take measures to change the title.
Then, PDCA was executed with the telephone number list following contents. Plan: Plan the schedule from creating a new title proposal to implementation. Do: Create and implement a new title proposal. Check: Evaluate whether CTR has improved and traffic has increased. Action: Consider and investigate whether there are new issues or further improvements. One of the advantages of using PDCA for SEO measures is that it is easy to understand the effectiveness of the measures taken. The measure to change the title above is a simple correction, so it is not something that can be implemented by implementing PDCA, but measures that require development by securing a budget and involving multiple people are worth the cost. There will also be a task to verify the effectiveness and report it. Therefore, if you want to properly manage schedules, people, and verify effectiveness, I think one option is to use a framework like PDCA.
Problems with the PDCA cycle The advantages of using the PDCA cycle for SEO measures were explained above, but there are also disadvantages. If you can run the PDCA cycle at high speed, the speed of your business will increase, but when implementing SEO measures using PDCA, depending on the site, you may have to wait a considerable amount of time during the "Check" process until you can verify the effectiveness. There will be situations where you cannot do without it. If the measures are similar to the specific PDCA example mentioned above, the text on the search results screen will be replaced in a few days at the earliest, and the effects can be verified in a few weeks.
Then, PDCA was executed with the telephone number list following contents. Plan: Plan the schedule from creating a new title proposal to implementation. Do: Create and implement a new title proposal. Check: Evaluate whether CTR has improved and traffic has increased. Action: Consider and investigate whether there are new issues or further improvements. One of the advantages of using PDCA for SEO measures is that it is easy to understand the effectiveness of the measures taken. The measure to change the title above is a simple correction, so it is not something that can be implemented by implementing PDCA, but measures that require development by securing a budget and involving multiple people are worth the cost. There will also be a task to verify the effectiveness and report it. Therefore, if you want to properly manage schedules, people, and verify effectiveness, I think one option is to use a framework like PDCA.
Problems with the PDCA cycle The advantages of using the PDCA cycle for SEO measures were explained above, but there are also disadvantages. If you can run the PDCA cycle at high speed, the speed of your business will increase, but when implementing SEO measures using PDCA, depending on the site, you may have to wait a considerable amount of time during the "Check" process until you can verify the effectiveness. There will be situations where you cannot do without it. If the measures are similar to the specific PDCA example mentioned above, the text on the search results screen will be replaced in a few days at the earliest, and the effects can be verified in a few weeks.