Post by account_disabled on Dec 4, 2023 9:12:52 GMT
Can machines be creative? Publication date :October 30, 2017 Flipboard Reddit Pinterest WhatsApp E-mail In an era of real-time advertising and content personalization, an IDC / Criteo study reveals to what extent the process, still largely manual, of advertising creation and design is called upon to integrate an increasing part of machine learning via AI.
The online advertising sector is still a young industry, having only been ten years old. During this period, it has undergone so many changes that it is now unrecognizable. Real-time (RTB) Buy Bulk SMS Service selling and buying of advertising space has transformed the industry, and indeed the entire advertising supply chain.
AI-based creations? Nearly 60% of marketers plan to use “significantly more” or “more” online advertising by 2020, which is a rapidly growing investment area for businesses. Advertising personalization is a complex operation whose effectiveness relies on real-time responsiveness to customer purchasing behavior, “in the moment” of the act of reflection and purchase.
In reality, the speed and dexterity required to implement this type of real-time personalization remains the preserve of machines. As a result, marketers are increasingly moving away from creative content produced by humans in favor of content produced by machines.
The online advertising sector is still a young industry, having only been ten years old. During this period, it has undergone so many changes that it is now unrecognizable. Real-time (RTB) Buy Bulk SMS Service selling and buying of advertising space has transformed the industry, and indeed the entire advertising supply chain.
AI-based creations? Nearly 60% of marketers plan to use “significantly more” or “more” online advertising by 2020, which is a rapidly growing investment area for businesses. Advertising personalization is a complex operation whose effectiveness relies on real-time responsiveness to customer purchasing behavior, “in the moment” of the act of reflection and purchase.
In reality, the speed and dexterity required to implement this type of real-time personalization remains the preserve of machines. As a result, marketers are increasingly moving away from creative content produced by humans in favor of content produced by machines.