Post by account_disabled on Dec 4, 2023 9:11:41 GMT
This interest in automation is reflected in the market trends identified by IDC. It forecasts that spending on AI software for marketing and related activities will grow at an average annual growth rate (CAGR) of 54% worldwide, from nearly $360 million in 2016 to more two billion dollars in 2020 .
Although marketers recognize the value and benefits of machine learning for personalization, few are currently using it. This is due to a lack of internal machine learning skills , as well as a Country Email List lack of confidence in the technology's ability to provide an adequate level of customer data privacy and brand control. Not respecting brand identity is one of the risks of machine learning identified by some interviewees.
They admit to “ doubting their ability to manage and control their brand and their creation ”, which constitutes one of the main obstacles limiting the adoption of machine learning. IDC believes, however, that brand concerns will gradually disappear as machine learning is adopted by online advertising companies. The research firm predicts that machine learning will be democratized at all levels of the ad technology chain by 2022.
Although marketers recognize the value and benefits of machine learning for personalization, few are currently using it. This is due to a lack of internal machine learning skills , as well as a Country Email List lack of confidence in the technology's ability to provide an adequate level of customer data privacy and brand control. Not respecting brand identity is one of the risks of machine learning identified by some interviewees.
They admit to “ doubting their ability to manage and control their brand and their creation ”, which constitutes one of the main obstacles limiting the adoption of machine learning. IDC believes, however, that brand concerns will gradually disappear as machine learning is adopted by online advertising companies. The research firm predicts that machine learning will be democratized at all levels of the ad technology chain by 2022.